VisitPay has reimagined the patient financial experience by combining our origins in consumer finance with expertise in healthcare technology.

We meet patients where they are with flexible financing options, bills that are easy to understand, and tools to help manage and pay in a way that is tailored to them. When you connect a great clinical experience with a world-class financial experience, everyone wins.

VisitPay is on a journey with an ever-growing community of healthcare leaders to offer patients this better alternative.

Meet the VisitPay team.

We built a team of smart, passionate problem solvers.

Kent Ivanoff
Kent Ivanoff
Chief Executive Officer and Co-Founder
Vincent Martino
Vincent Martino
Chief Product Officer and Co-Founder
Nikolaus Trotta
Nikolaus Trotta
Chief Operating Officer
Tom Ryden
Tom Ryden
Chief Financial Officer
David P. Smith
David P. Smith
Chief Technology Officer
Pat Saxman
Chief Growth Officer
Will Reilly
Will Reilly
Chief Marketing Officer
Robert Mittendorff, M.D.
Robert Mittendorff, M.D.
Norwest Venture Partners
Victor Kats
Victor Kats
Ascension Ventures
Bill Geary
Bill Geary
Flare Capital Partners
Kristin Burns
Kristin Burns
Product
Jimmy Butler
Jimmy Butler
Technology
Colin Cain
Colin Cain
Finance/Analytics
Kevin Coffland
Kevin Coffland
Finance/Analytics
Kim Cupp
Kim Cupp
Technology
Jeannine Eiband
Jeannine Eiband
People
Scott Houle
Scott Houle
Product
Andrew Hyman
Andrew Hyman
Client Success
Ron Kwak
Ron Kwak
Client Success
Shelly Papadopoulos
Shelly Papadopoulos
Product
David Rasmussen
David Rasmussen
Technology
Mike Shelton
Mike Shelton
Technology
Jenny St Louis
Jenny St Louis
Growth
Tani Theiler
Tani Theiler
Client Success
John Townsend
John Townsend
Client Success
Liz Voss
Liz Voss
Client Success
Brian Wiley
Brian Wiley
Client Success
Josh Winters
Josh Winters
Technology
Kent Ivanoff
Chief Executive Officer and Co-Founder

Kent is the CEO and co-founder of VisitPay, the leading platform for patient financial engagement. VisitPay modernizes the patient billing experience, delivering improved patient loyalty, and breakthrough financial results. He has deep experience in healthcare, revenue cycle, and consumer finance businesses ranging from startups to Fortune 500 companies.

Kent launched VisitPay in 2010 with the mission to help patients and healthcare providers manage bills in a better way. Kent and his founding team spent four years of R&D developing an end-to-end platform for managing patient receivables. Part of this effort included a year directly managing the revenue cycle operations at a large integrated health system while successfully navigating a migration to the Epic SBO billing system. After implementing VisitPay’s early technology with four, multi-billion-dollar enterprise health systems, the company launched the VisitPay patient financial engagement platform in 2014.

Since then, Kent has led VisitPay through significant growth. Today, the company works with enterprise health systems with a combined $80B+ in annual Net Patient Revenue, serving millions of patients across the United States.

Before co-founding VisitPay, Kent served as an Executive Vice President of the US Card Division for Capital One Financial (COF) where he managed a $50B portfolio of full-spectrum consumer receivables generating a profit in excess of $2B annually. Kent joined Capital One in 1999 via the acquisition of a company he co-founded, American Direct Credit, an innovative, specialty finance company. 

Kent previously served on the Board of Directors of Cambia Health Solutions and now serves on the board of One Stone, a free, private high school that is transforming the way education is delivered to high school students. He and his wife of 29 years live in Boise where they raised two children. Kent holds an MBA from the Graduate School of Business at Stanford University and a BS in Chemical Engineering from the University of Idaho.

Vincent Martino
Chief Product Officer and Co-Founder

As co-founder and head of product, Vincent drives the development and ceaseless advancement of the VisitPay platform. 

Vince has nearly 20 years’ experience leading product development, operations, and marketing in both startup and established businesses. He has particular experience in software product management, business analytics, healthcare revenue cycle, and consumer finance. He was formerly COO of Balihoo, a Boise-based, venture-backed startup that develops web-based software for local marketing. Prior to that he was a Director of Operations and Analysis for the Credit Recovery Services business unit within Capital One Financial, where Vince led development and deployment of customer-centric strategies on one of the largest consumer debt portfolios in the country. Before his time with Capital One, Vince was a product manager for Dynamicsoft, a venture-backed startup acquired by Cisco Systems in 2003.

Prior to his business career, Vince served as a captain in the US Marine Corps. He is co-author of The Marine Corps Way: Using Maneuver Warfare To Lead A Winning Organization (McGraw-Hill, 2003), which is printed in four languages and has sold over 40,000 copies in the U.S. and abroad. 

Vince lives in Boise with his wife and two children. He holds an MBA from the Wharton School and is a graduate of the US Naval Academy.

Nikolaus Trotta
Chief Operating Officer

As COO of VisitPay, Nikolaus is a strategic leader who assures daily operations remain focused and efficient. Prior to joining VisitPay in 2012, Nikolaus worked as an associate in Cowen and Company’s technology investment banking group in San Francisco, where he was responsible for evaluating and executing a broad range of debt, equity, equity-linked, M&A and leveraged buyout transactions across the technology sector.

Prior to his business career, he served as an officer in the United States Army’s Field Artillery Branch. 

Nikolaus lives in Boise with his wife and four children. He received his Bachelor of Science in Arts, Philosophy and Literature from the United States Military Academy and his MBA from the Tuck School of Business at Dartmouth College.

Tom Ryden
Chief Financial Officer

Tom is responsible for the strategic direction and leadership of VisitPay’s financial operations and performance. 

He has more than 30 years of financial leadership experience, starting his career at PwC as an associate in its Assurance division. Most recently, Tom was Chief Operating Officer of AppDetex, a global leader in online brand protection. Before AppDetex, Ryden held CFO and similar positions at Mapp Digital, Clarivate Analytics, Thomson Reuters, MarkMonitor, and SCP Global Technologies.

Tom is an Idaho native where he and his wife raised their three children. He received a Bachelor’s in Accounting and Business Management from the University of Idaho.

David P. Smith
Chief Technology Officer

As CTO, David manages VisitPay’s research and development initiatives while continuing to advance technological efforts. He has over 25 years of experience leading software development, architecture, and operations. The focus of his career has been with mission-critical, highly available SaaS systems, and in organizational and technological transformations. David is a recognized software industry leader and has spoken frequently at large conferences such as SQL PASS, TechEd, and TechReady, along with publishing numerous case studies and technical whitepapers with Microsoft, Dell and AMD.

David has significant leadership and business experience in the Legal, Healthcare, Tax and Accounting, Payment Processing and Registration industries. Prior to VisitPay, David led both large and startup companies through rapid growth and successful transformations, including as CTO and CISO of Zapproved, VP of Cloud Development at Wolters Kluwer, VP of Enterprise Architecture and Software Development at ACTIVE Network, and CTO and CSO of ServiceU Corporation.

Prior to these positions, he lived out of the country working with for-profit and not-for-profit organizations and speaks Spanish fluently. David is based in Boise, Idaho, and has a BBA in Economics, a BBA in Computer Information Systems and a BA in Spanish from Harding University.

Pat Saxman
Chief Growth Officer

Pat heads commercial business at VisitPay as the Chief Growth Officer— ensuring strategic objectives are met. He served five years in the US Army as a military officer and Apache Helicopter pilot. Pat then entered the corporate world with GE Healthcare, where he held several operational and commercial roles enabling health systems to provide better care with healthcare technologies. During his tenure at GE, Pat attended the University of San Francisco to complete an Executive MBA program. After gaining healthcare, leadership, and sales management experience at GE, he joined startup company, Ginger. Based in San Francisco, Pat led Ginger’s sales and marketing organizations focused on creating new partnerships with behavioral health organizations. In 2015, he made a transition to Zocdoc where he led their enterprise sales business and helped them establish and build their health systems business. Five years later, Pat joined the VisitPay team. 

Pat currently resides in Atlanta Georgia with his wife and two children. He is a graduate of the United States Military Academy (West Point).

Will Reilly
Chief Marketing Officer

Will leads VisitPay’s marketing efforts, from brand and message to demand programs, client expansion and digital presence. A proven marketing leader, Will has fifteen years’ experience at major corporations and startups in Europe and the United States. Most recently he was Vice President of Product Marketing for IBM, guiding and growing a community of over 1,200 marketers around the world. He also led Product Marketing for IBM’s Watson Internet of Things division, where he helped launch major new products and establish IBM’s brand and voice in a strategic and fast moving marketplace. He led IBM in the state of Idaho for a number of years, where he was responsible for community engagement and corporate advocacy. He joined IBM through the $1.1B acquisition of Ascential Software where he established and led industry marketing. Prior to Ascential, Will was a management consultant. Based in London, he worked for the IBM Consulting Group and supported supply chain reengineering projects for insurance companies, banks and telcos in many countries across Europe. 

Although originally from England, Will lives in Eagle, Idaho with his wife and two children. Will holds a BA in English from University College London.

Robert Mittendorff, M.D.
Norwest Venture Partners

Robert brings to Norwest Venture Partners more than a decade of operational and medical experience. Based in Norwest’s Palo Alto office, Robert focuses on investing capital in venture and growth opportunities in the healthcare sector, including digital health and healthcare IT, technology enabled healthcare services, medical devices, diagnostics, and specialty pharma. He currently serves on the boards of VisitPay, iCardiac, Qventus, Silk Road Medical, and TigerConnect, and is a board observer at Talkspace. He was a board member at Telcare and was a board observer at Crossover Health. Robert was involved with the initial investments in Misfit Wearables (acquired by Fossil) and Health Catalyst. He has also been involved in Norwest’s follow-on investment in Basis (acquired by Intel). Robert was a previous board observer at Intersect ENT (Nasdaq: XENT), and iRhythm Technologies (Nasdaq: IRTC). He is co-chair of the Digital Healthcare Innovation Summit and is a member of the Council of Leadership Fellows at Johns Hopkins.

Prior to Norwest, Robert was the Vice President of Marketing and Business Development at Hansen Medical Inc. (Nasdaq: HNSN). During his tenure, he launched multiple products, including the Magellan and Sensei X robotic systems, and was involved in leading products from concept to first commercial shipment. As a corporate officer, Robert also led the Company’s partnerships with GE, Siemens, Philips and St. Jude Medical and executed transactions totaling over $100M. He created the Scientific Advisory Board and participated in two public financings.

Prior to Hansen Medical, Robert worked in the device, pharmaceutical, and biotech industries with experience at a number of companies, working in strategic, business development, and marketing capacities.

Robert is also a board-certified emergency physician who completed his residency training at Stanford. Robert received his M.D. from Harvard Medical School and holds an MBA from Harvard Business School. He received his B.S. in biomedical engineering from Johns Hopkins University where he played on the soccer team. He has completed fellowships under the Howard Hughes Medical Institute (neuroscience), MIT Sloan School of Management, and Harvard Business School.

Victor Kats
Ascension Ventures

Victor leads Ascension Ventures’ investments in the healthcare information technology sector and brings an operating perspective across the acute care, ambulatory and post acute continuum. He is a Director of Ingenious Med, Phreesia, Quantros, Vivify Health and a Board Observer at GetWellNetwork. He is also past Director of MedVentive, which was sold to McKesson in 2012.

Prior to joining Ascension Ventures in 2009, Victor led corporate development, strategy and integration activities at Allscripts-Misys, a $3 billion healthcare information technology company. Before his tenure at Allscripts-Misys, he served as Vice President at Lehman Brothers where he focused on mergers and acquisitions in the communications, media and technology sectors.

Victor graduated from the University of North Carolina at Chapel Hill and holds an MBA from The Wharton School at the University of Pennsylvania. He is married with four children and enjoys playing golf, tennis and watching North Carolina basketball.

Bill Geary
Flare Capital Partners

During Bill’s more than twenty-year tenure investing in young and emerging healthcare technology companies, he has served on the Boards of numerous industry-leading companies and played a critical role, actively helping and working closely with founders and management. In addition to VisitPay, his current and prior firm’s healthcare investments include, Aetion, Bright Health, ClearDATA, Curisium, HealthReveal, Valence Health (Evolent Health), Humedica (Optum Analytics), Connance, MC10, Phase Forward (Oracle), Pharmetrics (IMS Health), NaviNet (Nant Health) and eBenX (ADP).

Prior to Flare Capital, Bill was at North Bridge Venture Partners since its inception in 1994. Previously, Bill was a Partner at Hambro International Equity Partners. Prior to that, he was Chief Financial Officer at MathSoft, a science and engineering applications software start-up that went public on the NASDAQ and was later acquired by a leading design and product lifecycle software solutions company, and was a CPA at Arthur Andersen & Company.

Bill holds a B.S. from Boston College’s Carroll School of Management and has served his alma mater in a variety of capacities, including former Chair of the Board of Trustees and current member of its Investment and Endowment Committee. He has been Chair of the Parents Committee of Duke University and is Chair of the Stanford University Parents Advisory Board. Additionally, Bill is on the Board of the MGH Institute of Health Professions, is an appointee of Massachusetts Governor Charlie Baker to the Oversight Council of the Center for Health Information and Analysis, and serves on the Advisory Council of the Department of Biomedical Informatics and on the Discovery Council at Harvard Medical School.

Kristin Burns
Product
Jimmy Butler
Technology
Colin Cain
Finance/Analytics
Kevin Coffland
Finance/Analytics
Kim Cupp
Technology
Jeannine Eiband
People
Scott Houle
Product
Andrew Hyman
Client Success
Ron Kwak
Client Success
Shelly Papadopoulos
Product
David Rasmussen
Technology
Mike Shelton
Technology
Jenny St Louis
Growth
Tani Theiler
Client Success
John Townsend
Client Success
Liz Voss
Client Success
Brian Wiley
Client Success
Josh Winters
Technology