Geisinger Partners with VisitPay as Importance of Patient Billing Experience Peaks Amid Economic Downturn

In latest move to set health industry example, premier health system leverages new digital financial solutions to bolster customer experience and support end-to-end care

BOISE, Idaho—August 18, 2020—VisitPay, the leader in patient financial engagement, today announced it is partnering with Geisinger, an integrated health system serving 1.5 million customers in Pennsylvania and New Jersey with 13 hospitals and 550,000-member health plan, to offer patients a consolidated, personalized healthcare billing experience as the nation continues to face a pandemic-induced recession. VisitPay’s innovative financial products and expertise will allow Geisinger to further advance its leading patient experience and offer additional support to patients during times of economic uncertainty.

VisitPay’s financial solutions make the healthcare billing experience simple and efficient for both patients and providers, at enterprise scale. Among other solutions, Geisinger will now be able to equip internal revenue cycle teams with an integrated customer service portal to enable employees to manage patient obligations, customer requests and internal workflow. Patients will receive consolidated billing statements across visits and family members. With almost 60% of patients reporting that the rising cost of healthcare would influence their decision to seek treatment, and over 50% stating that the financial experience influences their choice of healthcare system, VisitPay’s solutions aim to ensure that bill payment is not a barrier to seeking care.

“At Geisinger our sole focus is to make health easier for the communities we serveit is our North Star and guides all of our strategic decisions,” said Kevin Roberts, Executive Vice President and Chief Financial Officer at Geisinger. “Partnering with VisitPay is the latest step in that direction and highlights our mission to make healthcare more accessible for our patients, especially given the financial challenges caused by COVID-19. We are thrilled to roll out VisitPay’s solutions as we feel they will be extremely beneficial to our communities.”

Health systems nationwide are in dire need of a solution to help them financially recover from COVID-19’s impact, with an estimated $200 billion in losses between March and June alone. In fact, a VisitPay analysis found that providers’ daily total payments between mid-March and mid-May of this year dropped 47%, while providers using VisitPay saw up to a 10 percentage point improvement in payments from patients using VisitPay’s platform. Additionally, patients’ customer experience expectations are changing as needs evolve and as healthcare continues its digital transformation, with 52% reporting they wish to receive healthcare bills via email and over half stating they want to pay bills over time.

“VisitPay is committed to developing technology that helps fulfill our mission of improving the healthcare billing experience for both providers and patients, and that endeavor is more critical now than ever,” said Kent Ivanoff, CEO and co-founder of VisitPay. “We are excited to be Geisinger’s trusted partner in helping to define a new standard of digital healthcare and believe that all health systems should follow their lead in recognizing the patient financial experience as an essential aspect of effective business strategy.”

This partnership exemplifies a joint commitment in creating an overall better healthcare experience for users, and is the latest in a series of innovations introduced by Geisinger over the years that sets the bar for the entire industry in defining the comprehensive, end-to-end healthcare experience.

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About VisitPay

Founded in 2010, VisitPay is the leader in patient financial engagement. The company’s third-generation cloud-based platform is used by the nation’s largest and most innovative health systems to deliver transparency, choice, and control to patients managing healthcare payments and transactions. Through VisitPay, patients can access a comprehensive accounting of their financial obligations, as well as critical health plan and healthcare information, via a health system-branded portal. VisitPay’s proprietary analytics tailor consistent and fully compliant financing options that meet the unique needs of patients and their families, creating a simplified billing experience that drives both higher payment rates and improved patient satisfaction scores. VisitPay’s investors include Norwest Venture Partners, Flare Capital Partners, and Ascension Ventures. For more information about VisitPay, visit Follow us on Twitter and LinkedIn. Visit our Company Blog to access case studies, thought leadership, and news.

About Geisinger

Geisinger is committed to making better health easier for the more than 1.5 million consumers it serves. Founded more than 100 years ago by Abigail Geisinger, the system now includes 13 hospital campuses, a 550,000-member health plan, two research centers, and the Geisinger Commonwealth School of Medicine. With 32,000 employees and 1,800 employed physicians, Geisinger boosts its hometown economies in Pennsylvania and New Jersey by billions of dollars annually. For more information, visit, or connect with us on Facebook, Instagram, LinkedIn, and Twitter.

Media Contact

Natalie Pacini

Highwire PR for VisitPay

415-335-7641 ext. 23


VisitPay is the only online financial engagement platform that simplifies the entire billing experience for both patients and health systems—providing greater transparency, choice and control.

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