When you think of hospital marketing, the billing department probably doesn’t even make the list. Yet, in many cases patient financial touch points actually exceed clinical touch points. Unfortunately, the impact of that experience on the patient’s perception of the health system is poorly measured. Even HCAHPS does not capture patients’ financial experiences, even though it can negatively impact a health system’s scores.
Today, patients bear more of the cost of their own healthcare than ever before. This area of the healthcare experience is ripe for marketing innovation.
In the latest episode of the healthcare marketing podcast—What’s My Tagline?—Will Reilly, Vice President of Consumer and Client Marketing at VisitPay, offers clear and practical strategies to help hospital and health system marketers bring transparency, clarity and personalization to the healthcare billing experience.
Listen to the podcast here.