Norwest Backs Medical Payment Platform

VisitPay wants to make paying medical bills a more personal experience. That means getting more information about a patient’s financial stability, rather than their health. Since high-deductible insurance plans raise the stakes for the patient and the health system collecting the out-of-pocket costs, many have experienced a surge in unpaid medical bills. So the Boise, Idaho-based company, formerly known as iVinci Partners LLC, believes in allowing people to make customized payment plans according to their income. VisitPay’s platform uses a scoring model to generate tailored plans.

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