Born from consumer finance.

Welcome to VisitPay. We’re consumer finance people working for the good of the healthcare industry.
We didn’t only make patient billing easier — we rethought patient financial relationships from end to end.

We saw a problem

Our company was established after our founders made a discovery while working in revenue cycle management for a large health system. They found an entire industry that was using outdated and inadequate systems to manage patient revenue — making it impossible for providers to adequately service their patients. This leads to frustrated providers, dissatisfied and confused patients, and, ultimately, fewer payments. Something had to change. So we decided to fix it.

The VisitPay solution

We spent the next three years working closely with several health systems to identify and evaluate over 80 pain points in today’s payor-focused billing process. Then we applied proven thinking and approaches from consumer finance and payment processing to create a simple, powerful solution that fixes those issues without disturbing payor billing. The result was VisitPay, the only online financial engagement platform that simplifies the entire billing experience for both patients and health systems — providing greater transparency, choice and control.

See just how easy patient financial engagement can be Take A Closer Look

The VisitPay Leadership Team

We built a team of smart, passionate problem solvers. Click a photo to read more.

Kent Ivanoff
Kent IvanoffCEO and Co-Founder
Vincent Martino
Vincent MartinoChief Product Officer and Co-Founder
Mark Lythgoe
Mark LythgoeChief Technology Officer
Nikolaus Trotta
Nikolaus TrottaVice President of Finance and Administration
Wendy Alexander
Wendy AlexanderVice President of Data, Analytics, and Client Services
Ron Kwak
Ron KwakSenior Director of Client Services
Dan Lariviere
Dan LariviereSenior Director of Engineering
Will Reilly
Will ReillyVP of Client and Consumer Marketing

“We make major billing systems work for you instead of you having to work for them.”

Kent Ivanoff • CEO and Co-founder


VisitPay - Boise

1555 W. Shoreline Drive, Suite 150
Boise, ID 83702


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Visitpay - Salt Lake City

2975 West Executive Parkway
Lehi, UT 84043

See a Demo